I was tasked with improving the campaign's performance by redesigning key elements of the landing page and making enhancements to the branding.

Dell needed an intuitive solution for guiding users to relevant Edge Technology assets based on industry, use case and knowledge level.

HMD’s Fusion device launched with a range of high-tech accessories, which called for bespoke UX treatment in key site areas.

An example promotional hero banner coded for each HMD product launch, with accompanying Product Page, email and supplementary artwork.

HMD partnered with gaming platform Blacknut to promote the launch of the Fusion Gaming Outfit, an accessory for their latest smartphone.

After acquiring the brand, Crocs needed hero launch content to sit within their category structure, promoting HEYDUDE's introduction.

Crocs needed to revitalise their sign-up journey, so I led the re-design of all touch points including landing page, emails and website pop-ups.